Don’t Just Earn. Build Ownership.
Your job can create income. Your business can create ownership. American Wealth Lab helps working Americans assess their ownership readiness, establish a Seed Company, build business infrastructure, and begin developing an additional economic engine alongside the income they already earn.
Where do you stand today?
Questions designed to examine the foundations behind a functioning business.
Build the foundation.
Enter the marketplace.
Build business systems.
Develop opportunity.
One Household.
Two Paychecks.
Dozens of Obligations.
For millions of households, wages are expected to support nearly every financial responsibility. American Wealth Lab begins with a different question.
What could change if the household also owned an economic engine?
Build a Second Economic Engine.
Building ownership does not necessarily require abandoning employment. The objective is to begin developing another economic engine alongside the one you already have.
Labor
Income generated primarily through your time, skills and employment.
- Employment
- Wages & Salary
- Time
- Professional Skills
- Employee Benefits
Ownership
Economic activity developed through a business you own.
- Company
- Products & Services
- Customers
- Business Revenue
- Systems & Assets
OWNER-EMPLOYEE
Keep earning. Start building ownership.
Start small. Build intentionally.
Plant Your Seed Company™
Every established business started somewhere. A Seed Company is the business foundation from which an individual can begin developing ownership, infrastructure, customers, revenue, systems, assets and future opportunity.
The goal is not simply to file business documents. It is to begin building the structure required for a business to function in the real world.
Find Out Where You Stand →How Ready Are You for Ownership?
Find out in 22 questions.
The Ownership Readiness Assessment™ examines the business foundations you have already built, identifies potential gaps, and helps establish practical next steps.
FORM
Examine the legal and structural foundation of the business.
LAUNCH
Determine whether the business has the infrastructure to enter the marketplace.
OPERATE
Examine the systems required to function like an operating business.
GROW
Examine readiness for customers, marketing, capital and opportunity.
Connect. Launch. Grow.
A simple pathway from understanding where you are today to developing the business you’re prepared to build tomorrow.
CONNECT
Complete the Ownership Readiness Assessment™, understand your starting point, identify gaps, and connect with the American Wealth Lab ecosystem.
LAUNCH
Establish or strengthen your Seed Company and put the business infrastructure needed to enter the marketplace in place.
GROW
Develop customers, revenue, systems, business capabilities, capital readiness and long-term opportunity.
Ownership Requires Infrastructure.
Filing business documents can establish an entity. Building a functioning company requires much more.
Because Ownership Isn’t Just a Theory Here.
It’s something you build.
American Wealth Lab is designed as an environment where individuals can examine their current economic structure, identify business gaps, establish foundations, test ideas, develop systems, measure progress and improve the companies they own.
Built for People Ready to Build.
You do not need to leave your job or already consider yourself an entrepreneur to begin learning how ownership works.
The American Wealth Lab.
Ownership requires more than one service. The Lab brings major parts of the ownership journey into one ecosystem.
Ownership Education
Understand business ownership, structure and the economic principles behind building an enterprise.
Readiness Analysis
Identify business strengths, missing foundations and practical next steps.
Seed Company Development
Build the company foundation and infrastructure required to operate.
Capital Readiness
Learn how businesses prepare for credit, financing and potential capital opportunities.
Customers & Revenue
Develop marketing, sales, customer acquisition and growth systems.
Business Community
Connect business owners, partners, navigators and resources within the broader AWL ecosystem.
Understand the Ownership Economy.
Research, conversations and practical insights for people building businesses and ownership.
AWL Daily Insights
Practical observations about business, ownership and the economy.
Ownership Newsletter
Ideas, tools and developments for current and future business owners.
Ownership Podcast
Conversations about building companies, income and ownership.
Business Builder Show
Practical business-building discussions and owner education.
Ownership Report
Trends and developments affecting business owners and entrepreneurs.
State of Business Ownership
An annual examination of the broader American ownership landscape.
Your Paycheck Tells Us What You Earn. Your Ownership Tells Us What You’re Building.
You don’t need to have everything figured out. Start by understanding where you stand today. Find out in 22 questions.
Take the Ownership Readiness Assessment™ →Ownership Readiness Report™ • Personalized Recommendations • 30-Day Action Plan