Help More People Find the Ownership Door.
American Wealth Lab Partners help introduce individuals and business owners to ownership education, the Ownership Readiness Assessment™ and business-development resources.
You make the introduction. The Lab helps participants determine what comes next.
Independent • Referral-Based • Training Supported • Business Focused
Your Connection to the Lab.
Partners receive a structured system designed to support education, referrals and business development.
Ownership Conversations Often Begin With Someone You Know.
Millions of people know someone who has talked about starting a business, building a side company or becoming more independent economically.
The challenge is often knowing where to send them, what questions they should ask and how they can begin without being overwhelmed.
AWL Partners help create that connection.
The Partner’s Role
You don’t have to become someone else’s accountant, attorney or business consultant. Your role begins with the introduction.
Connect People. Create Value. Build Your Own Opportunity.
The Partner Program is built around direct business referrals and participation—not building layers of recruits.
Understand the AWL Story
Learn the ownership framework, Seed Company™ concept, assessment process and AWL program structure.
Start Conversations
Introduce individuals and business owners to AWL using approved communication and prospecting tools.
Use Your Partner ID
Eligible referrals are connected to your unique Partner ID for tracking and attribution.
Referral Compensation
Eligible completed service purchases attributed to your Partner ID may generate compensation under the current Partner Compensation Plan.
From Application to Active Partner.
The partner onboarding process is designed to establish expectations, tools and responsibilities before referrals begin.
APPLY
Submit the Partner Program application.
AGREEMENT
Review and execute the applicable independent partner agreement.
ORIENTATION
Complete Partner Program orientation.
ACTIVATE
Receive your unique referral ID and portal access.
TRAIN
Learn the programs, tools, messaging and compliance standards.
REFER
Begin sharing AWL through approved partner channels.
More Than a Referral Link.
The Partner Program is designed to provide the infrastructure needed to understand the offering, manage referrals and continue developing professionally.
Partner Agreement
Establishes the independent relationship, responsibilities, program standards, compensation terms and applicable policies.
Unique Referral ID
Each activated partner receives an identifier used to attribute qualifying referrals and eligible purchases.
Partner Portal
Access partner information, training, referral resources, program materials and available performance information.
Training & Development
Learn AWL programs, communication standards, prospecting fundamentals and responsible referral practices.
Prospecting Tools
Approved messaging, invitations, scripts, educational content and digital resources support outreach.
Partner Leaderboard
Recognition tools can highlight eligible partner activity and performance under program rules.
Compensation Connected to Qualifying Business.
The AWL Partner Program is designed around referrals that result in eligible service purchases—not compensation simply for recruiting another partner.
Compensation is governed by the current Partner Agreement and Compensation Plan, including qualification, attribution, cancellation, refund and payment rules.
Referral Compensation
Partners may earn 20% compensation on qualifying services purchased through their unique referral ID, subject to the current Partner Compensation Plan.
Build Customers and Connections. Not a Downline.
The AWL Partner Program is intended to focus on direct referrals, real services and actual customer activity.
The Partner Program Is
- An independent referral relationship
- Connected to real business services
- Supported by training and tools
- Based on qualifying referral activity
- Governed by written program terms
- Focused on business ownership education
The Partner Program Is Not
- Employment with American Wealth Lab
- A salary or hourly wage position
- Guaranteed income
- Compensation merely for recruiting people
- Permission to make unauthorized income claims
- Permission to provide unlicensed professional advice
Learn Before You Represent.
Partners should understand what they are sharing, how AWL works and what they should—and should not—say.
A Better Partner Creates a Better Participant Experience.
The objective is not simply to hand partners a referral link and tell them to start selling.
Partners need to understand the ownership conversation, AWL programs, the assessment process and the boundaries of their role.
Ongoing training helps partners improve communication, business development and responsible prospect engagement.
Give Partners Something Useful to Work With.
Approved tools help create consistency across the Partner Program while making outreach easier to execute.
Digital Invitations
Share approved invitations for assessments, meetings and AWL programs.
Conversation Scripts
Use structured language for calls, introductions and follow-up conversations.
Email Templates
Use approved email language for invitations and prospect follow-up.
Social Content
Access approved educational content for appropriate digital outreach.
Assessment Links
Direct prospects toward the Ownership Readiness Assessment™.
Program Guides
Understand AWL programs before discussing them with prospects.
Weekly Calendar
Follow the available schedule for training, meetings and partner activities.
Referral Dashboard
Review available referral and partner activity information.
Partners Can Come From Many Backgrounds.
The common denominator is an interest in business ownership, professional communication and connecting people with useful resources.
Build Trust Before You Build Referrals.
Be Accurate
Describe AWL programs and services using current approved information.
Be Transparent
Clearly identify your independent partner relationship where appropriate.
Don’t Promise Outcomes
Do not guarantee revenue, funding, credit, profitability or business success.
Respect the Prospect
Use professional communication without deceptive or high-pressure tactics.
Stay in Your Lane
Do not provide legal, tax, securities, accounting or other regulated advice unless properly qualified.
Protect the Brand
Use approved materials, trademarks and messaging according to program rules.
Learn. Connect. Refer. Serve. Develop.
The strongest partner model is built around continuous development rather than a one-time signup.
LEARN
Understand AWL and its programs.
CONNECT
Begin meaningful ownership conversations.
REFER
Connect prospects through your Partner ID.
SERVE
Create a professional participant experience.
DEVELOP
Continue improving your business skills.
Questions Before You Join?
Is an AWL Partner an employee?
No. The Partner Program is structured as an independent relationship governed by the applicable Partner Agreement.
How does partner compensation work?
Under the current program structure, partners may earn 20% on qualifying services purchased through their unique referral ID, subject to the Partner Agreement and Compensation Plan.
Do I earn money for simply recruiting partners?
The program is designed around qualifying service purchases attributed to eligible referrals, not compensation merely for enrolling another partner.
Is income guaranteed?
No. Partner results vary and no level of referrals, sales or compensation is guaranteed.
Do partners receive training?
Yes. The program is designed to include orientation, program education, prospecting resources and ongoing partner development.
Do I get my own referral ID?
Activated partners can receive a unique referral identifier used for eligible referral attribution under program rules.
Can I make my own marketing claims?
Partners should follow current AWL marketing and compliance standards and should not make unauthorized earnings, financing or business-success claims.
Who is responsible for my taxes?
Independent partners are responsible for understanding and satisfying their own applicable tax and reporting obligations. Consult a qualified tax professional for individual guidance.
Know Someone Who Keeps Talking About Starting a Business?
Sometimes the most valuable thing you can provide is a better starting point.
Build Your Network Around Something Worth Building.
Help introduce more people to business ownership, connect them with a structured starting point and develop your own business skills through the American Wealth Lab Partner ecosystem.
Apply to Become an AWL Partner →